With remote work becoming a norm following the COVID-19 pandemic, the traditional office-centric landscape of downtown San Francisco needs to adapt. As we start to envision a post-pandemic future, there is a unique opportunity to breathe new life into this urban center, transforming it into a social hub that attracts people to spend quality time there. The key lies in urban design and a strategic combination of physical and programmatic improvements. By embracing urban design principles that prioritize community engagement, walkability, inclusivity, and small businesses, the city can create a downtown that is attractive to residents and visitors and supportive of the local community. Take advantage of this unique opportunity to gain insights from industry leaders in design, economic development, and planning as we explore the power of placemaking to enhance the public realm and revitalize downtown San Francisco. We will learn how human-oriented design, programming, and diversified land uses can foster a sense of place and identity for all San Franciscans.