Effective advocacy requires a synchronized approach that combines public pressure with direct negotiation to influence decision makers from every available angle. While standing outside an office and shouting creates necessary visibility, the real shaping of policy often happens through internal persuasion and strategic access. Bay Area author and transit organizer Carter Lavin explores the essential mechanics of “the inside and outside game” in his new book, demonstrating how these two fronts must work together to turn ambitious transportation ideas into reality. Attendees will learn how to leverage campaign supporters and coalition partners to strengthen their position both on the streets and within the halls of power.